NBA Commissioner Adam Silver announced Lisa Borders to be the new President of the WNBA, according to multiple reports. Borders is the former Chair of the Coca-Cola Foundation and former President of the Atlanta City Council.
"As a proven executive with a passion for the WNBA and the game of basketball, Lisa is the right leader at a pivotal time in the league’s history," said Silver. "She will be responsible for spearheading our efforts to strengthen the WNBA and accelerate its growth."
"The WNBA has reached a significant milestone, and I feel privileged to be joining the league at such an exciting time," said Borders. "I have always been a staunch supporter of this league and its tremendous athletes. I am impressed by their talent and inspired by their passion. The athleticism of the game and the sportsmanship exhibited between teams offers clear evidence of our ability to grow women’s basketball."
Borders is an individual who will be bringing to the WNBA more than 25 years of experience in areas of operations, marketing, government relations and public service. She will become a part of the WNBA on March 21st. This will not be the first time Borders will service as President or in a leadership position.
Along with Chair of Coca Cola Foundation, and President of Atlanta City Council, she was President of the Grady Health Foundation--fundraising for Grady Health System which happens to be Georgia's largest public hospital--Senior Vice President of Marketing and External Affairs with Cousins Properties Incorporated, also President of the Cousins Properties Foundation. Ms. Borders brings plenty of experience at various organizations where she served as president.
Public policy is an area in which she is heavily engaged in. In fact, she is a co-founder of No Labels. Another important fact on Borders is she heavily influenced bringing the WNBA to Atlanta in 2008, in return we have the Atlanta Dream who happens to be a top team in the Atlanta area.
Before Borders grabbed all these credentials, she received her bachelors from Duke University, followed by receiving her Master's of Science in Health Administration from the University of Colorado.
Entering year 20 of the WNBA, the league continues to grow and bringing Borders to the top of the helm is another positive, impactful move the league needs.