I normally don't read too much into social media posts for any team. But sometimes, you just can't ignore it.
The Washington Mystics recently updated their social media pictures earlier this week. For example, this is their cover photo on Facebook:
The good news on this picture is that the Mystics are now highlighting Bria Hartley and Stefanie Dolson, who are two of their key players moving forward. And yes, as you might expect, Ivory Latta is in the middle. But something is missing.
The jersey sponsor.
Note that the Inova Health logo is not showing up on Hartley's jersey, and the Mystics logo is strategically covering the logo on Latta's jersey as well. .
In addition, the Mystics released a photo of Hartley on a Thursday post intended to get you to buy single game tickets for the 2015 season:
Again, note that there is no Inova logo on Hartley's jersey. A Mystics wordmark is there instead.
Finally, the Mystics had a picture of Armintie Herrington in her new Mystics jersey, except that you can't see any primary logo, if you know what I mean:
I've been beating around the bush with three pictures, but they all lead to one conclusion: Inova Health is no longer sponsoring the Washington Mystics, at least as a jersey sponsor. The Northern Virginia-based medical care group was Washington's first marquee sponsor from the 2011 through 2014 seasons.
WNBA jersey sponsors have provided a major revenue stream for teams since 2008. In fact, all teams except the Connecticut Sun, Chicago Sky, and Atlanta Dream have had a jersey sponsor at some point in franchise history. However, we've seen some teams with sponsors like the Los Angeles Sparks, New York Liberty, and Seattle Storm lose them in recent years. Only one team, the Phoenix Mercury has changed jersey sponsors from LifeLock (2008-2013) to the Talking Stick Resort (2014-present).
So, do you think the Mystics will get a new jersey sponsor? MedStar Health announced a sponsorship with the Wizards and Capitals in December as the official medical team partner for the two teams. So perhaps a major sponsorship between MedStar Health and the Mystics is coming too though that's just speculation on my part. Or perhaps there will be no sponsor for them in the 2015 season.