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A Sneak Peek At Swish Appeal's New Logo & The Future Of SB Nation

Today we unveil a new logo for Swish Appeal as SB Nation will soon be undergoing some major changes that will affect every site on the network.

If you take a look around the network today - either by checking out the Twitter hashtag #SBNationUnited or just going to any of your favorite SBN sites - you'll notice that the major change is a more unified look and feel. Jessica, M Robinson, Nate and Queenie all contributed feedback during the redesign process to make sure that we maintain some of our individual identity as a site as we move forward together with SBN's 350+ sites.

This is just the first step in what will be as much a change in how things look as the mindset of how we do things here, but there will be more detail about everything to come later. For now we unveil the logo along with a brief message from SBN's fearless leader, Tyler Bleszinsky.


This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes.

Welcome to our future.