While the TV exposure for women's basketball is growing rapidly, no one is suggesting it will approach men's basketball or football, the two college sports that generate the most viewers and revenue. But television executives see it as one of the key sports on the next tier. "Men's basketball and football are kind of in their own world; then you have all these other sports," Silverman said. "Women's basketball is right up there at the top as far as how well it looks on TV, how well it translates into people being interested in watching."From Big Ten Network at heart of growing TV exposure of women's basketball | The Indianapolis Star | indystar.com. A pretty good article by Jeff Rabjohns of the Indianapolis Star about TV exposure. Obviously other conferences are looking to expand networks, so it will be interesting to see whether there truly is a "cascading effect".