Thoughts On The WNBA's New Promotional Spot (airing tonight)


The WNBA will debut a new Expect Great promo tonight (click here to view it) on ESPN2 during the Los Angeles Sparks - Indiana Fever game at 7pm PST. It will run continually during the WNBA Playoffs and the WNBA Finals presented by adidas on ABC, ESPN2, and NBA TV. " From a release: "Competition. Passion. Toughness. The spot includes dynamic plays of top WNBA stars plus behind-the-scenes footage of teams gearing up for the game with the tagline "Everything We've Got." Interesting note from a friend who follows the NBA: it highlights the stylistic elements of women's basketball that might resonate most with fans of men's basketball. He liked it much better than the previous NBA-WNBA comparison promo as a means to create excitement for the playoffs. But if "basketball is basketball"....? My opinion: best promo I've seen in two years.