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Sponsorships apparently don't hurt jersey sales much: Parker, Taurasi top the list

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It probably isn't too much of a surprise that Candace Parker and Diana Taurasi have the WNBA's two most popular jerseys from October 2009 through June 2010 at the NBA Store in New York City and WNBAStore.com.

Maybe it's sort of interesting is that Parker has had the number one selling jersey in the league since she joined in 2008 and already has the best selling WNBA jersey in the history of both the NBA Store and WNBAStore.com.

Most interesting (as interesting as jersey sales get) is that the sponsorships that the Mercury and Sparks added to their jerseys certainly didn't necessarily hurt their sales relative to the rest of the league (official numbers weren't released). It might be interesting to see how the Seattle Storm and New York Liberty fare next year with their new sponsorships.

If there's anything surprising about the results, it might be in the team merchandise numbers: the Seattle Storm are 4th in team merchandise sales with only one player (Sue Bird) in the top ten jersey sales, whereas the New York Liberty are 5th with four players in the top ten (Janel McCarville, Essence Carson, Shameka Christon, Cappie Pondexter – New York Liberty). It might be interesting to know what Seattle is selling so well in addition to jerseys to beat out the Liberty in a New York store.

Full list after the jump.


TOP 10 MOST POPULAR PLAYER JERSEYS:

La_sparks___phoenix_mercury_117_medium Photo by Craig Bennett/112575 Media.

1. Candace Parker – Los Angeles Sparks (above)

2. Diana Taurasi – Phoenix Mercury (above)

3. Lisa Leslie – Los Angeles Sparks

018_medium
Photo courtesy of Max Simbron.

4. Becky Hammon – San Antonio Silver Stars

Hammon_medium
Photo courtesy of Kailas Images

5. Janel McCarville – New York Liberty
6. Essence Carson – New York Liberty
7. Shameka Christon – New York Liberty*
8. Cappie Pondexter – New York Liberty
9. Sue Bird – Seattle Storm
10. Angel McCoughtry – Atlanta Dream

TOP 5 MOST POPULAR TEAM MERCHANDISE:
1. Los Angeles Sparks
2. Phoenix Mercury
3. San Antonio Silver Stars
4. Seattle Storm
5. New York Liberty