"If they were truly inclusive of women, they would try to integrate them into their programming, rather than secluding them off in a ‘pink ghetto,’" Jessica Wakeman, a staff writer for the pop-culture blog, The Frisky, told the entertainment and media website, The Wrap, back in October. "It’s the ghetto-ization, or pinkification of something that was created for men." But that would seem the central challenge of a site like espnW: How do you redefine the coverage of sports for women, when so much big sports media coverage reflects and glorifies the sensibilities of men?