wnba-marketing Stories - Swish Appeal
Bing partnership and groundbreaking TV deals show "how the WNBA is evolving"
After yesterday's big announcement about the Seattle Storm's marquee partnership with Bing, forward Swin Cash chatted with Kevin Pelton about its meaning. Players Talk Bing Partnership " StormTracker - The Official Blog of the Seattle StormCash: I think it shows how the WNBA is evolving. With...
Microsoft on Storm partnership: "To be front and center with an up-and-coming league is very attractive to us"
Although the New York Times reports that "corporate branding on jerseys" has been shunned by most major professional sports leagues, for a growing league like the WNBA in tough economic times it's a positive sign. The Seattle Storm became the third WNBA team to lend jersey space to a corporate...
Jene Morris: A Social Media Mastermind in the Making?
If you were ever walking around the streets of San Diego in the last year and ran across a 5’9" basketball player and self-described "eccentric", tweeting away on her Blackberry, stopping to snap a quick picture to add to her website while humming along to John Mayer, you just might have...
The WNBA Will Need More Than Parker's Spark
Candace Parker received so much hype before even playing a WNBA game that her debut against the Mercury was almost like a formality for her entry into superstardom."I liken Candace Parker to when the Lakers acquired Kareem Abdul-Jabbar and then in 1979 we acquired Magic Johnson and then in 1983-84...
The WNBA’s Growth: The Difference Between Quantity and Quality
What is the actual value of web traffic to a professional sports league?That’s what I was left wondering yesterday after I read the WNBA’s brief statement of growth that included an announcement of "record web traffic":In June, WNBA.com set an all-time record for monthly site visits with nearly 3...
WNBA 2.0: Can Web 2.0 Tools Help the WNBA Build Its Fanbase?
With all the buzz that Candace Parker’s Sunday night dunk generated, it’s even more interesting to consider it’s impact on the WNBA in the YouTube generation.Within 24 hours of Candace Parker’s dunk on a Sunday night, over 50,000 people had seen it on YouTube…not...
Double Standards For Female Athletes' Appearance
I came across a post today on the Smart Like Me blog about the double standards of women’s sports uniforms in which she made a brief comment about the WNBA:Without further editorializing on the seeming requirement that female athlete’s garb be "sexy" (save for those nasty lesbian WNBA players,...
The Liberty Outdoor Classic: "Performance Didn’t Match the Setting"
There were two things I feared about the Liberty Outdoor Classic: a sloppy turnover fest or a blow-out. Neither would do anything to attract casual fans.Tonight we got both – the Liberty committed 21 turnovers (only one more than the Fever's 20) and got blown out "at home". Nevertheless, kudos to...
Fighting Is Not the Type Of Attention the WNBA Needs
It’s normally difficult to find any quality post-game analysis about WNBA games, but last night’s fight between the Shock and Sparks managed to get attention from all the major sports websites, NBA message boards, and even local news media outlets.With such wide-ranging attention to the ugly...
A Review of Media Attention to the Melee & Perceptions of Female Athletes
If there was any doubt about whether female athletes faced double standards, the reactions to Tuesday night’s scuffle should be convincing evidence of the challenges they must overcome.That is not to say that the incident will have an adverse effect on the WNBA’s popularity (though I don’t think it...
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