We received this email from Erica Mauter (@swirlspice) about a campaign for USA women's basketball apparel.
We are posting that email here with her permission. But before even reading on, be sure to take the survey: http://elmne.ws/usawbbgear.
If this is something you're interested in discussing more here at Swish Appeal, "rec" this post and we'll dedicate more front page space to it.
The full text describing the campaign is after the jump.
In the first 48 hours of the campaign, we've got 160 survey takers who've pledged $16,377!
The most requested players are Maya Moore, Seimone Augustus, and Lindsay Whalen. The next tier is Sue Bird, Diana Taurasi, Tamika Catchings, and Candace Parker. Those two groupings of players each have near-equal numbers.
Dollar amounts were not required information, so there is actually MORE money waiting to be spent than what the numbers show!
In the middle of the day yesterday, the USA Basketball online store made replica jersey t-shirts available for Sue Bird, Diana Taurasi, and Maya Moore. This is great! If you want one of those (and only one of those), let's put our money where our mouths are and buy them all up.
THE REAL DEAL
Here's the truth about what it will take for this campaign to be successful. USA Basketball needs to know they're going to make money off of this merchandise. This campaign is basically a purchase order. It's been suggested to me that 150 orders/item is an absolute bare minimum and really more like 500 is a useful number. So we have our work cut out for us.
WHAT YOU CAN DO
As always, the link to the survey: http://elmne.ws/usawbbgear
Want Gold Medal-winning USA Women's Basketball team swag? Tell USA Basketball: http://elmne.ws/usawbbgear #usawbbgear
I love women's basketball. I want Team USA gear! Tell USA Basketball you do too: http://elmne.ws/usawbbgear #usawbbgear
USA Women's Basketball won 5 gold medals but you can't buy jerseys. Change that: http://elmne.ws/usawbbgear #usawbbgear
Want to organize the old-fashioned way (kind of)? Here's a flyer you can post in a convenient spot, say in your team's arena bathroom (but don't break any rules!). Hand out a card to your seatmates and post-game bar buddies.
Good ol' fashioned email works, too! Forward this email to a friend. My network is Lynx-heavy, but I know a lot of you are fans in other places. Talk to your fellow Sky, Fever, Sun, Storm, Mercury, Husky, and Tiger fans. Post on your fan boards and facebook groups. Talk to your local team reps and media members.
This is doable, but the sooner the better. We have a short window. USA Basketball has already started removing some of the men's team gear from the store.
A LITTLE STORY
I saw Lindsay Whalen at a local Chipotle on Sunday evening. I made eye contact with her, my mind went completely blank, I kept walking, and then I sat down and FREAKED OUT. My partner can tell you that I was completely distracted during our entire dinner. I was too chicken to say anything, but I had a nice chat with another guy in the parking lot who got an autograph on the 2011 Lynx playoffs t-shirt that he happened to be wearing. I'm kicking myself for not talking to Lindsay. I wanted to tell her about this campaign because I want a Lindsay Whalen Team USA jersey and that is the entire reason I started on this project.