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Building a sustainable women's professional soccer league in the U.S.

On the day the U.S. women's national soccer team won gold at the 2012 London Olympics, there was an announcement that there will be another attempt at a U.S. women's professional soccer league. My immediate question was what separates the momentum build this time around from 2000 (WUSA) or 2008 (WPS), but the key to success might lie in the structure of the new league: "This league is being created by ownership groups within the existing leagues"...and they have worked to... "to attempt to solidify the relationship and roles of the existing women’s leagues with the new league and participation for all teams that elect to meet the minimum standards." Will be interesting to see how this structure unfolds...

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