Is it a good or a bad thing for Skylar Diggins to be touted as a sex symbol for women's basketball?
After Notre Dame sophomore guard Skylar Diggins helped lead the Fighting Irish to the 2011 National Championship Game, highlighted with back to back wins over Tennessee and Connecticut where she scored at least 24 points in each of those games, Diggins has become one of the most talked about figures in women's college basketball. She now has over 100,000 followers on Twitter. That's more than other women's basketball players like Maya Moore who has a bit over 10,000; Cappie Pondexter also is at around the 10,000 mark herself; Lisa Leslie has about 16,000 followers, and Candace Parker is short of 80,000. (All these marks are as of the last time I checked their Twitter sites.)
Skylar's great play in the NCAA tournament isn't the only thing that has driven her rapidly increasing popularity. She also is one pretty lady and has become a sex symbol for women's basketball in the eyes of many, seemingly overnight. Diggins' play and looks caught the eye of rapper Lil' Wayne who sent tweets referring to Skylar as his wife and Chris Brown sent some congratulatory tweets as well. Washington Wizards point guard John Wall also gave her a holler tweet, and the two exchanged Twitter kisses very soon after the fact. Life can't be much better for Skylar when the gossip sites believe that she was asked to Dougie with the Great Wall, can it?
Well, in today's world of social networking and viral media, someone can become famous in a positive way really quickly. For example in the Washington, DC area, a rap by comedian Remy Munasifi about Arlington, Virginia went viral and the song can now be downloaded on iTunes. Viral media can also make someone look bad just as quickly like Alexandra Wallace with her rant on Asians at the library at UCLA.
Last Friday, a nude picture supposedly of Skylar Diggins surfaced on the net. Diggins soon after sent some messages on Twitter denying that the pictures were of her, and the University of Notre Dame has also come to her defense. I'm not going to elaborate on the issue of the nude picture other than the fact that I never really thought that the nude picture was of her (the picture in question was later determined to be that of an unnamed amateur porn model), the act itself was tasteless even if the picture was hers, and that this picture was put out there as an attempt to throw bad publicity her way.
Still, it is undeniable that Skylar has become a more mainstream name in sports since the NCAA Tournament, at least in part due to the fact that she is beautiful, and I think it's also in part due to the fact that she has gotten endorsements on Twitter from prominent young men like Jimmy, Breezy, and Weezy (who even wore a Notre Dame basketball jersey at a recent concert at Indiana University).
We have seen some women's basketball players over the last 10 years touted as possible "saviors" due, at least in part, to their potential sex appeal to younger men, such as Sue Bird and Candace Parker. Now Skylar is the newest addition to this list. While any women's basketball player with a large amount of sex appeal can gain fans because of that alone, can that player continue to keep those fans because she plays good basketball, especially over the long haul?
As a man, I'll admit that sex appeal does make me pay attention to some players on a team more than others initially, but at the end of the day, I'd rather see that player and her team play at a high level night-in and night-out. When I see that, I don't just become a fan of one player because of her looks, but a fan of her entire team because they can play ball well together. It will be interesting to see if guys like Lil' Wayne and Chris Brown can or will do the same as Skylar continues her basketball career at the University of Notre Dame over the next two years and once she eventually plays in the WNBA after that.
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can it work?
It hasn’t worked yet, I don’t see why it would start now. It didn’t work for women’s tennis, for all of Chris Evert’s appeal the sport didn’t take off until Martina Navratilova raised the bar on the quality of play in the 1980’s. It didn’t work for women’s golf with Jan Stephenson in the 1970’s. The AVP, which organized beach volleyball, went bankrupt trying to sell sex appeal. Danica Patrick may have become a household name by showing her assets, but it hasn’t helped IRL.
Until I see an example of it working, I remain skeptical.
I believe in Rising to the Occasion
I believe in Pushing It
I believe Women are Emotional
I believe Nothing is Out of Reach
I believe in Dreaming Big
I believe in Taking What is Mine
I believe in My Team
I believe We're in this Together
I tend to agree
And I think there’s a difference between paying attention to sexy players and paying for a ticket to the game – for the most part, I’m willing to bet that the people who would put Diggins (or anyone else) on their “Top 10 hottest women’s basketball players” list aren’t going to watch a game and if they do they won’t watch consistently unless they deem it to be of high quality.
Might it help in the long run as the notion that women’s basketball player are ugly continues to evaporate? Maybe it could be one less barrier…I suppose…but realistically, people are going to be more inclined to watch a game they find entertaining. The type of men who believe women only exist for their own satisfaction can (unfortunately) find pics (and magazines…and videos) for their needs for free…
SwishAppeal.com for women's basketball...SB Nation Seattle for Seattle sports. Twitter: @NateP_SBN.
by Nate Parham on Apr 18, 2011 11:26 PM EDT up reply actions
Nice point.
I believe in the notion of baby steps as a sports league matures and establishes itself. Watching a sexy player play her game on TV is different than buying tickets to a game to watch her play at the arena, and if she plays for the team closest to a fan, it certainly helps more to buy season tickets, which Mystics owner Ted Leonsis calls the lifeblood of a sports team. I hold season tickets for both of the DC pro basketball teams and as a homer, the Mystics will be the team that I support for WNBA basketball first and foremost, period. Given your point, I’d love to see Lil’ Wayne or Chris Brown at a Notre Dame game next year, where I do think we’ll see more male fans, just to see Skylar. As for John Wall, I’m sure he’ll watch Victoria Dunlap play this season, assuming they allow NBA players in the Verizon Center if there’s a lockout…
Pilight, I will disagree slightly with your assertion that sex appeal can’t work in terms of bringing in more fans in women’s sports. Tennis is the sport where women have achieved respect from the mainstream and where sex appeal has worked in terms of earning fans though it has taken a long time as you noted. Sure, there are some pinups like Anna Kournikova, Maria Sharapova, etc., but Anna was a good player though I think her doubles tandem with Hingis is where she got most of her major accolades, and Maria won three majors. We also have the Williams twins who have been phenomenal over this past decade, and they too are beautiful. I think most men can watch women’s tennis without trying to compare it to men’s tennis constantly like basketball. One of the differences between tennis and basketball is that in tennis, it is basically an individual sport and at most doubles. I will agree however that trying to lure fans in solely because of sex appeal in basketball hasn’t worked yet.
Touting?
Has anyone specifically said she’s beautiful or sexy? Not much touting going on if it’s just implied by her getting tweets and shout outs from a few famous males.
One thing that might explain her twitter following besides facial attractiveness is that she is more normal physically than the other players you mentioned. Parker and Leslie are very tall, Maya Moore has arms that most men envy and Cappie looks like she could score from the 1 yard line even if no hole opened up.
There's no question it's a bad thing
One of the reasons I’m proud to be a WNBA fan is because the WNBA is about nothing but the game of basketball. The NBA, on the other hand, uses controversies and bombastic attitudes to generate hype and attention. Sex appeal is what causes gravitation away from the game, and the players as athletes and hard workers just like us. Sex appeal is what the LFL resorts to for its success, and the LFL is everything that the WNBA is not about.
THE CAVS SHALL RISE AGAIN...
I voted yes, but I do think that any athletes that have sex appeal must be among the most talented in the league and they must be among the best players in the league
otherwise the fascination with them won’t last. I think what you said about the WNBA and the NBA is correct, but both leagues try to market their best stars in subtly different ways. For the NBA, the players who are marketed the most are the ones with the best combination of most athletic talent and big personality (guys like Kobe Bryant, LeBron “Crybaby” James, Dwyane Wade, and Dwight Howard). This isn’t going to sound very PC, but With the WNBA, the players who are marketed the most are the ones with the best combination of basketball ability, and often times the ones who look the most “feminine” while on the court, like Sue Bird, Diana Taurasi, Becky Hammon, Lauren Jackson, Candace Parker, and now Maya Moore is going to get that same treatment. In the playoffs last year, it was no accident that the Western Conference Playoffs were getting more coverage on ESPN so ratings would be higher, even though the West was noticeably worse last year from Top to Bottom, minus the Seattle Storm.
As with the LFL, my stance on it has changed a little where I just dismissed it flatly as a total joke. After having read more on it, the women in the league do practice hard, train practically all year and they do hit each other during practice and during games. At least for some teams in tryouts, there are some women who come there thinking looks alone will fly, and they don’t. Some of the athletes are former college athletes themselves.
To continue on the LFL thing
Even though these women are playing a full contact sport, men aren’t really watching it because of their ability to hit, run, throw, or catch. They’re there to see half naked women and possibly a wardrobe malfunction. I don’t mind the idea of a contact football league for women, but they need more protection if they’re going full speed which they say that they are. There’s a much bigger risk of injury when they’re not even wearing much clothing and the shoulder pads they wear are more or less aesthetic props (where I read in the Baltimore Sun someplace).
Maybe I should catch a game soon to see how they do play, since I don’t want to give a completely ignorant judgment on them, but even if they’re practicing hard, etc., the league is still marketed for the wrong reasons. Sex appeal to me is a good thing for any sports league, women or men (since women love Tom Brady’s looks), but those should be looked at as bonuses to the athletic contributions those athletes make to their games.

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