Bikini Basketball - Another "Entertainment" Option to Degrade Womankind
Last summer I wrote a piece that fell to the cutting room floor. Basically, I lamented the consistent objectification of women and the diatribe was initiated by the dance team brackets in the NBA in March 2010.
This week it was pointed out that the NBA Dance Brackets are here and are completely un-woman friendly. Sarah Tolcser's piece on how the NBA and her particular team of choice, the New Orleans Hornets, don't do a swell job at catering to the estimated 40 percent of NBA fans of the female persuasion started a melee of sorts. Bedazzled and pink team gear, "name those boobs" contests (really, Memphis Grizzlies?), and the aforementioned Dance Bracket make the cut as terrible, terrible ways to draw in and keep women sports fans.
This fall in Oklahoma City, the Lingerie Football League made a push to enter the market. That failed. The mayor didn't want the league to have a home in Oklahoma City. I was glad to know that someone other than myself was not interested in continuing the cheapening of women even further by having a team in football pads and underthings take the field to play a game I love. Many have told me that the LFL has some serious athletes on their rosters. Fine. But do these athletes really need to play sports half clothed?
The fact that OKC rejected the league gave me a little hope that maybe - just maybe - some people were evolving from the "A League of Their Own" days where women in baseball had to wear skirts to play the game.
Today, I was very unfortunately reminded that the ogling of the female body as a widely acceptable part of current culture is still in full effect. Bikini Basketball, with a motto of "Excellence or Bust", could be coming to a city near you very soon, folks. In fact, there are tryouts being held in Toronto for a TV pilot about this craziness and the ad reads:
The TV pilot is about sexy female players trying out for Bikini Basketball Entertainment some have never played basketball, and others have some basketball skills from playing in high school. The players get into tense battles as they try to get the one and only spot given with the company that day. The players are judged on their bikini modeling skills, fitness, and basketball skills.
How nice of the BBE to add that players will be judged on basketball skills in their casting call for a basketball league. Especially a casting call that says "some will have never played basketball". This is a mockery of the sport. That makes me ill.
I have on numerous opportunities in my life played the role of Switzerland - finding the middle ground, looking through rose colored glasses at not-so-rosy situations. Sometimes in an effort to avoid confrontation, and others as some sort of asenine coping mechanism to allow me to stay blind to stark realities that I wished to be untrue. In the scrapped article, I closed with:
"Boys will be boys" as the saying goes, and the world will keep spinning on its crooked axis. Dance bracket winners and losers will be decided on by guys who are unaware of their reprehensible behavior and little girls will be prompted to continue the vicious cycle, one pompom at a time.But one can dream of that perfect sports utopia of equality, right? Close your eyes, make that wish, and think big - someday it will happen and my rose-colored glasses can faintly see it...
Wow - I must have really wanted to take the glass half full approach on that March day.
Well today those rosy glasses are off, those wishes of equality for men and women in sport are disappointingly unrealistic. The objectification of women, coupled with the promotion of such ridiculous leagues such as the LFL and BBE, prompt me to toss my portend Swissness out the window. In my crystal clear vision, Bikini Basketball isn't just unacceptable and reprehensible. It doesn't just insult the game of basketball and its female athletes. It insults me, as a sports fan and as a woman. And I think it needs to go away. Now.
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My main question
Why do so many women allow themselves to be objectified like that? The LFL has no shortage of willing players.
I believe in Rising to the Occasion
I believe in Pushing It
I believe Women are Emotional
I believe Nothing is Out of Reach
I believe in Dreaming Big
I believe in Taking What is Mine
I believe in My Team
I believe We're in this Together
I'll be the Devil here
women like looking sexy, and if that’s what they want to do and what they want to look like, by all means, please do it! Sex sells!
On a more constructive note, most women believe that they need to look a certain way to be beautiful and men believe they need to look a certain way to be beautiful themselves. Many of the women in these leagues are trying to do other things rather than play the games, like model, act, etc…
At the end of the day, not many guys are gonna watch Lingerie Football or Bikini Basketball because they are clearly ulterior motives to watch those games.
I'd like to know attendance numbers for LFL...
They no longer release them apparently, but I think at the core of their league is a sex sells argument… so I’d like to test it…
SwishAppeal.com for women's basketball...SB Nation Seattle for Seattle sports. Twitter: @NateP_SBN.
Don't see the LFL
lasting more than a couple more years…. Sex sells for music and movies, but not so much for competitive sports.
to me, I don’t want to see hot half naked women playing tackle football, not to mention that it’s more dangerous since they don’t have as much protection. There are better things to do when I see hot half naked women and to keep this Rated PG-13, I’ll stop now.
Thank you - we'd like to maintain our reputation as a family site
But not only might there be “better things to do” but there are probably millions of better/cheaper options…
(And, uh, please don’t research those options as thoroughly as you handled the men’s bball coaches please…)
SwishAppeal.com for women's basketball...SB Nation Seattle for Seattle sports. Twitter: @NateP_SBN.
Yes, there are more options ...
There are better options, cheaper options, faster options, more private options — all kinds of ways for men to look at women that are more efficient (and may I say – more appropriate?) than these so-called sports leagues. And yet, to prove Jessica’s point, there’s always some fool (or fools) with money who think this will sell, because somehow, despite progress, women are still, first and foremost, thought of as objects of viewing pleasure for men. (and if other women want to look, that’s cool — and hey – you know what would be even cooler … ?? )
How many times have we all heard something like, “Why don’t the women in the WNBA wear better uniforms, that would show their bodies more?” Or the truly ridiculous, “Why don’t they dress like the beach volleyball players? I’d watch THAT.” The real resentment from some men seems to be that there are women on their television screens (or in their field of vision) who are not making themselves attractive to them — the men — and these men cannot fathom how that can be. And that makes them angry. Because that is the purpose of woman. To make herself attractive to man. Unless she’s a lesbian, in which case she has no purpose at all (save what I alluded to above) and he has no use for her. So if she’s gay, or unattractive, what the hell is she doing on his television screen? Why is ESPN “making” him watch her or reporting on her “game?!” We are still dealing with this mentality, and the creation of leagues like the LFL and this Bikini basketball bulls**t are the vestiges of this mentality — hanging on, desperately trying perpetuating itself. We can’t let it. At least not without dragging it out in to the open and revealing it for what it really is for everyone to see.
by thesixthwoman on Mar 10, 2011 12:22 AM EST reply actions 3 recs
Rec'd
And to pilight & thewiz06’s point, part of it is to shift the culture to remove the incentive to buy-in to this way of thinking that begins at young ages among boys and girls…
And I agree that starts with raising awareness, while also promoting things like the WNBA…
SwishAppeal.com for women's basketball...SB Nation Seattle for Seattle sports. Twitter: @NateP_SBN.
by Nate Parham on Mar 10, 2011 12:40 AM EST up reply actions
Exactly, especially boys
that way when the boys grow up, they’ll appreciate and like the WNBA more than the current generation of young men.
We’re also now seeing more and more men’s basketball players with moms who were basketball players. The most notable guy is JaVale McGee obviously, because he was robbed of the dunk contest title and also because he’s Pam McGee’s son. But Boris Diaw’s mom was a notable player in France; Yao Ming’s mom was a pro too. As today’s WNBA players eventually have children of their own and they grow up, who knows? Maybe the son of one of today’s stars will get to the NBA and be one of the best players of all time and that too will give the WNBA more respect.

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