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The Minnesota Lynx’s three-game sweep of the Atlanta Dream to capture the WNBA Championship...

The Minnesota Lynx’s three-game sweep of the Atlanta Dream to capture the WNBA Championship generated a viewership increase on ESPN. Viewership for the WNBA Finals was up four percent over the 2010 championship series. This year’s series on ESPN and ESPN2 collectively averaged 515,000 viewers, an increase over the average audience of 495,000 viewers across ABC and ESPN2 in 2010. Viewership for this year’s decisive Game 3 was up 10 percent compared to last year’s Game 3 telecast (600,000 vs. 545,000 viewers), which featured the Atlanta Dream and Seattle Storm, the eventual champion.

As released by ESPN and the WNBA today. So not only were there more fans in the stands (39,504 total in 2010 to 41,925 in 2011 - a 6.1% increase), but also more eyes on the tv - any increase (even 4%) is always a win in my book.
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