The Great Lakes Intercollegiate Athletic Conference (NCAA Division II) has decided to switch women's games to primetime for doubleheaders during conference play. Mike Pryson of the Jackson Citizen Patriot (linked above) describes the reasoning:

According to a published report in the Big Rapids Pioneer, the GLIAC was named earlier this year in a complaint filed by the Michigan Gender Equity Team to the U.S. Department of Education’s Office of Civil Rights.

The league plans to revert back to the traditional schedule for 2011-12 and alternate the rotation annually.

For the Michigan Gender Equity team this is about fair treatment. The question that has yet to be resolved clearly with this scheduling issue is whether it actually benefits girls/women's sports -- if we accept that there is just less interest in girls/women's sports in the current world, then would it actually help the growth of the game more if people came to men's games early in order to see the end of women's games, which might provide some excitement and thus get drawn in? Or is sending the message that women's sports are primetime sports more valuable for growth? We'll see.

For more on the Michigan Gender Equity Team complaint, see the following article: Gender equity proponents behind movement to change GLIAC scheduling